XYWAV Standup Champions
GOAL: To create an experience where patients could connect with others through watching videos, reading real patient quotes, and submitting their stories to empower themselves in their XYWAV treatment journey. Our team came up with the name, I led the logo exploration and presentation to the client, I co-led the concept for the content and type of video we wanted to film, and the look/feel and also presented to the client. I co-lead the pre-pro for the shoot, locations, and wardrobes per settings. I worked with editors post-shoot, finalizing videos, laying out components to hold videos, and page flow, and created the animate-on-hover function for the video thumbnails on desktop. It became a part of the patient website experience, created a separate tab, and it is now live.
CHALLENGES: Took place during covid times, so lots of remote direction, and amped-up communications were necessary.
SUCCESS: This patient portal has allowed other patients taking XYWAV to feel like they’re not alone. Since the launch in 2020, several new Patient Stories have been filmed and used to refresh this landing page. More and more patients are signing up to share their stories, and it’s fostering a community of support and growth.