GOAL: Take the existing “brand lite” site and create a solid new look/feel to launch asap. A competitor was coming into the market soon, and Ubrelvy needed to offer a full-fledged website.
CHALLENGES: We had 1 video to showcase, a commercial with Serena Williams, so we offered that on the home page. The copywriter had her work cut out for her, I supported it best I could with layout, module, and component/UI options. I had to create an interactive quiz, so I worked closely with Strategy and UX on approach and came up with flipcards and the overall experience, and how they would collect data.
SUCCESS: The website launched on time, and clients were very happy with the overall look/feel, and the quiz set up.