Jazz Pharmaceuticals paid social ads for Facebook and Instagram. These were for their unbranded More Than Tired campaign, and their recently launched XYWAV® brand. I was the Sr. AD on these and worked closely with the video producer, Ben from Dropjunk Creative to put all these together. Created storyboards, got approval, gathered assets, and stayed with it until go live. Creative direction includes techniques like video in animation, and cinemagraph from a specifically layered image.