Nurtec HCP

GOAL: Since Pfizer purchased Nurtec ODT from Biohaven, we needed to comb through our HCP promotional and informational content sitewide and ensure the content was legally and safely told with the right messaging hierarchy. i.e., Primary endpoint listed before Secondary, new Savings and Support messaging, updating our patients and influencers on the site with new contracts and images.

PROCESS: Prep for a significant overhaul to the copy and layout, creating new modules, and trying to save existing ones. Working with UX and Dev up front to ensure we weren’t spinning our wheels. Working on an SEM platform.

END RESULT: We delivered on time and budget. The client was very happy, and we gained a new working relationship to adhere to Pfizer standards.

Link to live site here